Robe
Art Direction
Details
The Art of Care
I developed this as a conceptual test shoot for Robe Haircare, built around one idea, haircare shot like a considered ritual, not a product demo. The reference point was still-life, deliberate composition, restrained colour, nothing in frame by accident.
Services
Art Direction
Creative Direction
Year
2025
I wrote the creative brief and directed the shoot, focusing on tactile detail, product texture, the shape hair holds mid-styling, hands in the act of applying rather than posed. The goal was to make the everyday parts of a haircare routine read as visually considered, without overstyling them into something unrecognisable.
Every shot was built around a tight visual language: simple backgrounds, natural light, and compositions that give the product and the gesture room to actually be looked at.
The project was brought to life through collaboration with a talented creative team.
Photography @ethico_studio
Model Nami Taylor (@meraki__models)
Product Styling @sofiamusarra
HMUA @veronikamoreira_
BTS @bloomhunny
Photo assistance @odditys_photographs
Together we translated the concept into a series of images that balance artistry, texture and ritual.
