Robe
Art Direction
Details
The Art of Care is a conceptual test shoot for Robe Haircare, exploring haircare as a refined ritual and an artistic practice. The project frames everyday haircare moments through a sculptural and design-led lens — where textures, form and gesture become the focus. Inspired by still-life painting and considered composition, each frame was crafted to feel deliberate and elevated, transforming product and ritual into visual art.
Services
Art Direction
Creative Direction
Year
2025
As Creative Director, I developed the concept, photography brief and creative direction for the shoot. The intention was to treat haircare as an intimate act of care, capturing tactile product textures, sculptural hair forms and quiet ritual moments. The art direction centred on simplicity and balance, allowing light, material and shape to guide the imagery and create compositions that feel calm, intentional and design-forward.
The project was brought to life through collaboration with a talented creative team.
Photography @ethico_studio
Model Nami Taylor (@meraki__models)
Product Styling @sofiamusarra
HMUA @veronikamoreira_
BTS @bloomhunny
Photo assistance @odditys_photographs
Together we translated the concept into a series of images that balance artistry, texture and ritual.
