Alessi Studios
Social Media Creative Direction
Details
Alessi Studios was rebranding into a luxury, premium positioning as the business relocated to Italy and I was brought on to lead the social strategy and creative direction for the launch, archiving the existing feed entirely and building the new identity from the ground up, from the tease period to the launch narrative through to the ongoing content itself.
Services
Social Media
Digital Design
Year
2026
I started with the teasing and launch narrative, treating the rebrand not as an announcement but as an unfolding, with each post working like a frame in a longer film building toward the reveal. From there I wrote the social brief for the launch shoot, concepting both the day's social content and the founder-led pieces that carried the story's human side. I curated the tease-to-launch sequence post by post, then designed the content that went out and built a set of social templates so the identity could keep being extended consistently after launch.
Alongside the social rollout, I also designed the retail, buyers and gifting lookbook extending the same visual world into a piece the brand could put directly in front of stockists and press, not just its own audience.
